App Privacy Policy - Benchmark Sports

PRIVACY POLICY – BENCHMARK

Thank you for trusting Benchmark Sports Technology Limited (we, us or Benchmark) to be responsible for your personal data, which we want you to know that we take seriously. We respect your privacy and are committed to protecting your personal data.

This policy sets out the kinds of personal data or information that we may collect about you, what we will do with it, how we will store it, and how it may be shared with third parties (what is collectively called “data processing”). It also informs you about your privacy rights and how the law protects you. It is important that you read this policy so that you are fully aware of how and why we are using your data.

It applies to all processing of personal data undertaken by us (other than processing of personal information in the context of recruitment and employment, which is dealt with under separate internal policies) including when you interact with us as one of our customers or suppliers (or as an employee or representative of same), or visit or use our websites, including https://benchmarksports.co.uk/ (regardless of where you visit them from) (our websites), or our software application, Benchmark Coach™ or other applications advertised under the Benchmark™ brand, which we may offer through browser based software interfaces (the Web App), and mobile software application (the Mobile App) (each or both, as applicable, of the Web App and the Mobile App together the Software).

It does not cover any third party website you have used to access our websites or the Software or any third party websites that you access from them.

Any data that we collect generally when interacting with you is collectively referred to below as the Customer Data, and any data collected specifically through the Software referred to as the Platform Data.

This policy also includes the general cookies and similar technologies policy for the Benchmark website and Web App at Appendix 1 below and our cookies and similar technologies policy in relation to the Mobile App, at Appendix 2 below.

Before using the Services, you, both individually, and where applicable acting on behalf of club who has paid for access to the Software, will need to have agreed to our terms of use available here [https://benchmarksports.co.uk/benchmark-sports-terms-of-service/].

1. WHO WE ARE

1.1 Contact Details

Our full details are:

Full name of legal entity: Benchmark Sports Technology Limited (company number NI731572)

Email address: info@benchmarksports.co.uk

Postal address: 303 Loughmacrory Road, Carrickmore, Omagh, Northern Ireland, BT79 9BH

1.2 Under the UK General Data Protection Regulation or the EU General Data Protection Regulation (collectively GDPR) and other relevant data protection legislation, we act as both a data controller (i.e., where we make decisions) in relation to your personal data that we collect, as well as a data processor (i.e., where we process data broadly in accordance with your instructions).

When we act as a Data Processor: When as a user you use the Software to process personal data, or we process personal data on your behalf, whether through our provision of other services to you or otherwise, we act as a data processor. Under these circumstances, the user may act as a data controller or data processor itself, and we will act as either a processor or a sub-processor. Whenever we act as a processor, or a sub-processor, we will be restricted in the manner and purpose for which we can use personal data (including where applicable in the manner outlined in this policy) and we will also be subject to other obligations under data protection legislation.

When we act as a Data Controller: By contrast, when we collect personal data and determine the purposes and means of processing that personal data – for example, when we store account information for the Software user account registration, administration, services access, or contact information as explained below – we act as a data controller.

1.3 Third-Party Links

Our websites and the Software may include links to third-party websites, widgets, plug-ins and applications (including various social media platforms). Clicking on those links or enabling those connections may allow third parties to collect or share data about you or allow you to import data from those third party applications or websites into the Software platform.

We do not control these third-party websites or applications and are not responsible for their privacy statements, although we have attempted to provide some high level details in relation to third party platforms with which our websites and Software integrate in Appendices 1 and 2. When you leave our website or application, we encourage you to read the privacy policy of every third party website or application you visit.

2. WHAT KIND OF PERSONAL DATA DO BENCHMARK PROCESS?

INFORMATION YOU SUPPLY TO US

2.1 General personal data – This is personal information about you that you share with us by online forms on our website, through email, through the post, on the telephone, when you register to use the Software, when you complete customer surveys, engage with our customer services team, engage Benchmark to provide services or by any other means.

Typically, when you generally interact with Benchmark you may provide information about yourself, as well as other data about your business, including your full name, job title, billing address, business name, personal and/or business email address, telephone and/or mobile phone number and other contact details. You may provide similar information where you contact us or sign up to any marketing communications we may share.

Platform Data:

When you sign up to use the Software you will be required to provide your name, email address, sex or gender, alongside other non-personal details including your telephone number and chosen sport. When using the Software you will provide personal data when you report any technical or service issues in relation to our websites or the Software, including relevant notes about any issues and how we responded to resolve these, as well as details of any payments you have made through our Software.

2.2 Financial Details: Where you are a supplier and provide us with your financial details in order to facilitate payments by us to you, we may collect financial details like bank account numbers or sort codes. Where you have separately provided us with your bank account details in order to facilitate payments by us to you these will be kept securely.

Where you are a customer the financial details we may collect include credit card numbers, sort codes and account numbers and billing information. However, these are collected and processed using third party PCI-compliant service providers and never stored on our systems. Such service providers are not permitted to store, retain, or use information you provide except for the sole purpose of credit card processing on our behalf.

2.3 Verbal Information: If you provide verbal personal information that you give us consent to use you will have such consent confirmed back to you in writing.

2.4 Marketing Information: You may also communicate your preferences in receiving marketing from us and our third parties and your communication preferences (including details you provide when you opt-in to receive marketing communications from us).

2.5 Third Party Data: Where you are sharing personal data that does not directly relate to you (e.g. where you are the admin or super user of a club and you share links to other users authorised to download the Mobile App or access the Web App), including where you use the Software to capture videos, images or audio relating to third parties (for example videos of training drills), you must ensure you have their consent or another lawful basis to do so and have shared this policy with that person/those people, and in accepting this policy and our associated terms of service, you accept and acknowledge on behalf of both yourself and the club or business on whose behalf you are using Benchmark that you will do so.

IF YOU FAIL TO PROVIDE PERSONAL DATA

2.6 Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products). In this case, we may not be able to fulfil any order you place with us, but we will notify you if this is the case at the time.

PERSONAL DATA WE COLLECT

2.7 Video-Conference or Telephone Recordings – Video-conference or telephone conversations may be recorded or transcribed for training or monitoring purposes, or to capture agreed action items after a conversation.

2.8 CCTV Footage – We may use CCTV cameras on our premises and may record footage of you where you attend our premises in person, and use such footage as required in our legitimate interests, including to ensure the safety and well-being of our staff.

2.9 Technical Data from our Websites or the Software: We use certain technical services to gather technical data online whenever you use our websites or the Software, including information about your device and your visits to our websites such as your approximate geographical location, browser type or device type (as applicable), referral source (where using the websites and clicking from another web page), length of visit and pages viewed (in respect of the websites). Your IP address may be processed transiently for geolocation purposes where accessing via the Web App, but is not retained by our analytics tools. We also capture the interactions you make within the Software to the extent these have been instrumented or logged by us where you are logged into the Software. Please see our cookies and similar technologies policies in Appendices 1 and 2 below for further details.

PERSONAL DATA WE RECEIVE FROM THIRD-PARTIES

2.10 Device Data: analytics providers such as Google Analytics.

2.11 Social Media: publicly available information through social media sites, such as Facebook, LinkedIn, X, TikTok and Google. This includes where you have responded to a promotional item or offer from us through social media facilities, in which case we may receive profile information about you which can include your name, address, telephone number(s) and/or your contact details. This information would be used to respond to your interest, to fulfil a request from you and/or to send you future information and offers, where you have given clear consent to do so.

2.12 Publicly Available Information: As a general Benchmark customer, we may collect personal information about you from other publicly available sources. This can include your name, address and other publicly available information. As far as passible, we ensure that where any third-parties are involved in suppling such information, that they are compliant to do so. This may include credit reference agencies such as Experian, public registers such as the Companies House registry or the Electoral Register. You hereby consent to our collecting and storing all such data about you.

2.13 THE SOFTWARE: Through the Software, users may collect, store and process personal data about you (for example, if someone else sets up a user account on your behalf). We have requested that no sensitive personal data is collected through the Software (other than as may be captured incidentally in any web chats or video recordings), but otherwise we do not control or monitor users use or processing of personal data through the Software.

IMPORTANT – PLEASE NOTE: Our Terms of Service [https://benchmarksports.co.uk/benchmark-sports-terms-of-service/] require customers to refrain (and ensure that their users refrain) from uploading or processing any data using the Software in violation of applicable laws, including not to process any personal data without valid legal grounds, and not to infringe any third party’s other rights using the Software.

The Software is designed for the upload and sharing of sports‑related content, including video footage of drills, which may incidentally reveal information about an individual such as racial or ethnic origin or health‑related attributes that can be observed from performance or appearance. However, we otherwise require users to avoid deliberately uploading or entering sensitive personal data (including financial data or medical information) unless it is inherent in the nature of the sports content being captured (for which the Software is intended). Where any sensitive personal data is included in material uploaded or shared through the Software, users do so at their own risk and on the basis that they have obtained all necessary consents from any identifiable individuals. Users acknowledge that the Software does not employ enterprise‑level security measures or protections intended for platforms that routinely process sensitive personal data, and remain responsible for ensuring that any such information is lawfully shared.

We require all of users to agree to adhere to these terms at all times, but do not actively monitor content uploaded or processed using the Software, and are not responsible for enforcing those terms. If you are reviewing this policy because you believe your or your organisation’s data has been used in violation of those terms, please contact us.

2.14 Other: from time to time, we may receive personal information from other sources. We will always endeavour to ensure such information is provided from reputable sources, who are GDPR compliant to do so.

KEEPING YOUR PERSONAL DATA UP TO DATE

2.15 It is important that the data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

3. WHAT INFORMATION IS NOT COLLECTED?

3.1 Sensitive Information: As noted above, the Software is designed for the upload and sharing of sports‑related content, including video footage of drills, which may incidentally reveal information about an individual such as racial or ethnic origin or health‑related attributes that can be observed from performance or appearance. However, we otherwise require users to avoid deliberately uploading or entering sensitive personal data (including financial data or medical information) unless it is inherent in the nature of the sports content being captured (for which the Software is intended). Where any sensitive personal data is included in material uploaded or shared through the Software, users do so at their own risk and on the basis that they have obtained all necessary consents from any identifiable individuals. Save as stated above, we do not intentionally collect sensitive personal data or special category data (including details about your race or ethnicity, religious or philosophical beliefs, medical information, sex life, sexual orientation, political opinions, trade union membership, genetic and biometric data, social security numbers). Nor do we collect any information about criminal convictions and offences.

3.2 Information relating to Minors: The Software is intended for use by individuals located in the United Kingdom, Ireland and other English‑speaking countries. Because the Software includes features that allow communication, uploading of content and participation in interactive training environments, age‑based restrictions apply.

Children under the age of 16, or who are younger than the minimum age required for digital consent in the country where they reside, may only hold a view‑only user account. A view‑only account allows the user to watch sports drills and other training content that has been uploaded by their club but does not allow the creation or posting of content, use of chat functionality or any form of interactive communication within the Software.

Children aged 16 to 18 may access the Software’s interactive features, including the chat functionality, which operates in a similar manner to messaging platforms. However, users in this age group may only do so where they have obtained verifiable parental or guardian consent. We may request evidence of such consent at any time.

Benchmark does not knowingly collect personal data from children under the relevant age limits or direct any of its services specifically towards them. If we learn, or have reasonable grounds to suspect, that a user does not meet the required age threshold or has accessed interactive features without the necessary parental consent, we may suspend or terminate the relevant user account. Further information about account suspension and termination can be found in our Terms of Service.

Users and clubs who create accounts on behalf of minors are responsible for ensuring that all registrations comply with applicable child‑protection and parental‑consent laws in their jurisdiction, including those relating to online services, digital consent and children’s data rights.

4. HOW IS INFORMATION USED?

4.1 We will only use your personal data when the law allows us to. Most commonly, we will use your personal data (other than Platform Data) in the following circumstances:

4.1.1 Where we need to perform the contract we are about to enter into or have entered into with you, to keep internal records for administration purposes related to such contracts, for the purposes contemplated in any separate terms of use for our websites that you have entered into, including for the purposes set out in the “Our Standard Business Operations” section below. This is the ground we rely upon to process Customer Data our customers upload when using our Services.

4.1.2 Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

4.1.3 Where we need to comply with a legal or regulatory obligation.

4.2 We only use Platform Data in the following circumstances:

4.2.1 To operate, maintain and improve the Software and its related features (provided that provided that any data used to improve does not identify Customer or any individual and cannot reasonably be reverse-engineered to do so). Benchmark do not treat specific Confidential Information, for example, Customer names, or any Personal Data, as non-identifying information.

4.2.2 Where necessary to give you to access the Software and related features, engage with the content or otherwise interact with Software.

4.2.3 To provide technical support or customer service.

4.2.4 To communicate with you about the Software and any relevant updates.

4.2.5 For the purposes of detection and prevention of fraud or other security incidents or safeguarding incidents (see further detail below).

4.2.6 Where we need to comply with a legal or regulatory obligation.

4.3 Generally, we do not rely on consent as a legal basis for processing your personal data other as set out below in relation to marketing and testimonials. We may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

4.4 Our Standard Business Operations:

4.4.1 to provide the Software and any other responsibilities that we contract to fulfil

4.4.2 To provide you with information that you request from us;

4.4.3 To confirm your identity as a natural living person; and

4.4.4 As part of our billing, payments and recovery processes.

We may also use contact information to notify you of any issues which might impact the provision of our Services to you or on your use of the Software.

4.5 Marketing

We maintain multiple contact lists (with email addresses and other information) to allow us to communicate with individuals who have expressed an interest in our Software.

We may contact you to respond to requests that you make, notify you of changes to the Software, for marketing purposes, or to otherwise inform you of information related to our business.

We strive to provide you with choices regarding personal data uses for marketing and advertising and currently use to manage our email correspondence. You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us, as appropriate, at any time.

Where you opt out of receiving marketing messages, this will not apply to personal data (other than Platform Data) provided to us as a result of your engagement with us to provide Services to you.

We will never sell your personal data to any third party (as noted below).

4.6 Testimonials

We may post user testimonials and comments on our websites or other platforms, which may contain personal data. We obtain each customer’s consent via email prior to posting the customer’s name and testimonial.

4.7 Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

4.8 Legal Requirements

We will keep and use your data in terms of any legal or regulatory requirements that we have and can use your data to protect our legal position, if legal action is required, including the recovery of any outstanding debts.

By way of further example, we will share your personal data with the relevant agencies and without notice, where we are requested to or suspect fraudulent activities, money laundering, terrorist related activities.

4.9 Platform Data

Whilst we may have access to personal data stored on the Software, i.e., what we call Platform Data in these terms, we do not process such data otherwise than in accordance with your instructions. It belongs to you, and you are responsible for it, as well as for making sure that your content complies with our Terms of Service.

We do not access any information (including personal data contained in same) you have stored using your the Software user account unless required to for security or maintenance, safeguarding reasons, or for support reasons, or with the consent of the account owner, or process it other than to store the data securely as described herein, and then delete it as applicable, or as strictly required by law.

4.10 Enhancing the Software

We may use Platform Data for the purposes of providing, enhancing, or improving our fraud detection, demographic targeting, and the Software.

4.11 Website Administration and Customisation

We may use the information we collect about you (with the exception of Platform Data) for a variety of website administration purposes, and customisation purposes. For example, we use your information to process your registration request, provide you with services and communications that you have requested, send you email updates and other communications, customise features and advertising that appear on our websites, deliver our websites content to you, measure Website traffic, measure user interests and traffic patterns, and improve our websites and the services and features offered via our websites.

4.12 Aggregated or Non-Identifying Information

Non-identifying information includes information collected from or about you that does not personally identify you – including aggregated information. Benchmark treats IP addresses, log file information, user agent strings, computer IDs, and related information as non-identifying information, except if applicable law suggest us to do otherwise. Benchmark may use non-identifying information for any purpose (including to train AI models, or for similar meta analysis), including to improve other content, other drills we may offer and so on.

We may also combine your non-identifying information with third party data sources (including data obtained from offline sources and data obtained from our users using the Software) in our effort to improve the Software. We may share such non-identifying information with users, affiliates, and other third parties for any purpose.

Certain jurisdictions, including the European Union, may deem IP addresses and/or Unique IDs, to be personal data. Accordingly, for persons in such jurisdictions, our use of Non-Identifying Information as described in this policy should be assumed to include IP address and Unique ID data.

WHAT INFORMATION IS SHARED?

5.1 We do not disclose personal data outside Benchmark, except in the situations listed in this section or in the section below on Compelled Disclosure, but may have to share your personal data with the categories of data processors or data controllers set out below for the purposes set out in in above or otherwise below:

5.1.1 with HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom or other jurisdictions in which we do business and to whose laws we are subject who require reporting of processing activities in certain circumstances (excluding private Customer Data and Platform Data – unless we are subject to a Compelled Disclosure);

5.1.2 with third party purchasers, if we buy, sell or merge any business or assets of our business and are required to share data as part of the buying, selling or merger agreement or if our assets are acquired by a third-party, and data is transferred as part of the purchased assets. If any such change happens, we will ensure that it is under terms that preserve the confidentiality of your personal data, and we will notify you on our website or by email before any transfer of your personal data. Any purchaser would be bound by the terms of this policy and our Terms of Service;

5.1.3 with professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services, where they have a need to know same for any of the purposes set out above (excluding private Customer Data and Platform Data which we would typically not share unless in seeking to understand our legal obligations in connection with any Compelled Disclosure request or Safeguarding Issue (each defined below));

5.1.4 with sub-contractors such as consultancy staff whom we use to deliver the Software, facilitate sales activities in specific jurisdictions and assist us with other services relating to the Software, where they have a need to know same for any of the purposes set out above;

5.1.5 with group companies or companies under common ownership, with whom we may share servers or who may assist in the provision of the Software;

5.1.6 with reputable and trusted third-parties where we have asked them to contact you on our behalf, where you have given us consent, it is part of our contractual agreement, is a legal requirement or there is clear legitimate interest between us (these services may include sending you email, calling you by telephone, sending you information through the post etc.) (excluding private Customer Data, unless for the limited purposes described above, and Platform Data);

5.1.7 with trusted third parties to provide you with co-marketing content that we think may be relevant to you, where you have opted in to receiving such content. When you engage with these co-marketing partners, we will tell you who we are sharing data with and provide a link to the co-marketing partner’s privacy policy so you can learn more about how to opt-out of the partner’s communications. These co-marketing partners are required to adhere to our privacy and data protection policies (excluding private Customer Data and Platform Data);

5.1.8 where a safeguarding concern has been identified, by you or by a third party user, we may share your, their and any user who has been identified as responsible for the safeguarding issue details with the relevant sports club’s safeguarding lead, parents or guardians (where appropriate), or statutory authorities where required by law or necessary to protect a child or vulnerable person;

5.1.9 with specific selected third parties, determined by us, if you breach any agreement with us, including so as to enforce our rights against you, including credit-reference agencies, debt-collection firms or service providers, solicitors or barristers and law enforcement agencies (if applicable) (excluding private Customer Data and Platform Data); and

5.1.10 With service providers acting as processors based in the European Union, the United Kingdom or other appropriate jurisdictions who provide IT and system administration services, including for the performance of our contract with you, as set out below. When we transfer your data to our service providers, we remain responsible for it:

With email delivery and notification services, including Postmark, to send automated service emails, in‑app notifications and similar operational communications (excluding private Customer Data and Platform Data), and with Mailchimp where you have opted in to receive marketing communications. You can unsubscribe from marketing emails using the unsubscribe link in each email.
With analytical and performance‑optimisation service providers who support analysis of our platform usage and assist us in improving the Software, including Google Firebase Analytics and related Firebase services hosted in Europe 1;
With hosting and infrastructure providers offering software tools and external servers (including externally provided original and backup servers) used to store personal data on our behalf. Our current application hosting, databases and storage are provided through Google Firebase (Europe 1). Google’s privacy policies are available at https://policies.google.com/privacy.
For processing payments made for services, with Stripe, which processes credit or debit card payments on our behalf.
With AI service providers used to support in‑session features of the Software, including Anthropic. These services may receive content shared by you during your sessions. As noted above (and subject to the caveats above), users must not upload any prohibited or sensitive personal data, but if such content is uploaded in breach of our Terms, it may be processed by these AI tools only for the limited purpose of providing the Software’s features.
With app‑build and deployment services supporting delivery of our mobile application, specifically Expo, which assists in compiling, hosting and deploying the Mobile App.
With customer support ticketing services, like Zendesk, Intercom or Freshdesk, which may supports our management of support requests.
With network transmission and connectivity services, like Cloudflare or Fastly, which may provide data‑routing and content‑delivery services required for the operation of the Software.
With social media platforms where you choose to interact with us or authenticate your account using a social login, specifically Instagram or LinkedIn. Where you use these options, the relevant platform will process your profile information in accordance with its own privacy policies, and will likely be a separate controller, rather than acting as a data processor on our behalf.

5.2 We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process the minimal personal data required for the specified purposes, in accordance with our instructions, where they have agreed to privacy restrictions similar to our own policy.

5.3 We do not share, sell, rent, or trade personal data with third parties for their commercial purposes.

5.4 As noted above, we may also use aggregated or non-personally identifying separately.

5.5 We may also share personal data with your permission, so we can perform services you have requested.

IS SHARED INFORMATION TREATED DIFFERENTLY?

6.1 The Software allows you to share certain data with other users within your relevant sports club network (but not more broadly except for user testimonials). This may include Platform Data shared in chat or other interactive features. Other users in your club network may access that content and use it in accordance with our Terms of Service, for example where two users exchange messages within the platform. Once you choose to share information with other users, they may view, copy, save, forward or otherwise use that content, and such use is outside our control. If you do not want your Personal Information to be used by other users, please do not share Platform Data with them.

6.2 Whilst Benchmark accepts no responsibility for how other users may use your Platform Data, we require all users to agree that they may only use other users’ data for the purposes that were expressly authorised or reasonably contemplated by the relevant account holder. For example, where you receive another user’s contact details, you must not scrape contact details at scale or use them for advertising. We expect you to secure any Platform Data you gather from other users and to respond promptly to complaints, removal requests or “do not contact” requests from Benchmark or other Software users. Please remember that messaging or other interactive features may allow recipients to store or redistribute content you share, and Benchmark cannot prevent this. Your interactions with other users, and any processing of your data by them, are governed by their own actions rather than by this Privacy Policy. You should therefore only share information you are comfortable making available within your sports club network.

6.3 If you wish to report any safeguarding incidents, please contact us using the details below.

HOW IS MY INFORMATION SECURED?

7.1 Benchmark takes all measures reasonably necessary to protect personal data from unauthorised access, alteration, or destruction, maintain data accuracy and help ensure the appropriate use of personal data. We follow generally accepted industry standards to protect the personal data we hold, both during transmission and once we receive it.

7.2 In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to duties of confidentiality.

7.3 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7.4 No method of transmission, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

HOW IS INFORMATION COLLECTED AND STORED GLOBALLY?

8.1 Benchmark uses technology providers who operate in countries across the world, meaning your personal information may be transferred, disclosed, stored or processed in countries other than your own.

8.2 Those countries may have different privacy and data protection laws from the country where personal information was originally provided. One way in which this may occur is where your personal information is stored in a controlled access repository in the cloud. “In the cloud” refers to servers in a data centre that are managed by a third party and accessible through the Internet, and that data centre may be in a country other than your own.

8.3 As noted above, our primary services are managed by Google and stored in its Europe 1 tenancy.

8.4 We provide the same standard of privacy protection to all our users around the world, regardless of their country of origin or location, and we are proud of the levels of notice, choice, accountability, security, data integrity, access, and recourse we provide. We work hard to comply with the applicable data privacy laws wherever we do business. Additionally, we require that if our vendors or affiliates have access to personal data, they must comply with applicable data privacy laws, including signing data transfer agreements such as EU standard contractual clause agreements or the UK international data transfer agreement, where required by law

8.5 In particular:

8.5.1 we provide clear methods of unambiguous, informed consent at the time of data collection, when we do collect your personal data and if applicable. Where consent is not the applicable ground for processing, we will ensure that it has an appropriate ground for processing any personal data (including but not limited to contractual obligation or legitimate interest);

8.5.2 we collect only the minimum amount of personal data necessary, unless you choose to provide more. We encourage you to only give us the amount of data you are comfortable sharing;

8.5.3 we offer you simple methods of accessing, correcting, or deleting the data we have collected; and

8.5.4 we provide our users notice, choice, accountability, security, and access, and we limit the purpose for processing. We also provide our users a method of recourse and enforcement.

WHAT HAPPENS IF I HAVE A COMPLAINT OR WANT TO REPORT A SAFEGUARDING ISSUE?

9.1 If you have concerns about the way Benchmark is handling your personal data, please let us know immediately. We want to help and there are several ways available that you can contact us. You may also email us directly at info@benchmarksports.co.uk with the subject line “Data Privacy”. We will respond within the statutory timeframes required under relevant law.

9.2 If you encounter behaviour on the Software that raises safeguarding concerns, including bullying, harassment, inappropriate contact, sexualised communication, abusive content or any other conduct that causes you to feel unsafe, please report it to us immediately at safeguarding@benchmarksports.co.uk or through any in‑app reporting feature. We will review safeguarding reports promptly, may restrict or suspend accounts where appropriate, and may notify the relevant sports club, responsible adults or statutory authorities where we reasonably consider this necessary to protect a child or vulnerable person.

9.3 Where the Software allows you to share messages, images or videos with other users within your sports club network, please use these features responsibly. We cannot fully control how other users may behave, but we will take reasonable steps when notified of safeguarding risks, including reviewing reported content, limiting further contact between affected users, and cooperating with clubs, parents or law‑enforcement agencies as required by applicable law. If urgent harm is suspected, users should also consider making a report directly to their club’s safeguarding lead or to local authorities.

9.4 If you are a data subject based in the UK or European Union, you may have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk), or other competent supervisory authority of an EU member state if the Software are accessed outside the UK but from another EU member state. We would appreciate the chance to deal with your concerns before you approach such bodies so would ask that you please contact us in the first instance.

HOW DO YOU RESPOND TO COMPELLED DISCLOSURE REQUIREMENTS?

10.1 Benchmark may disclose personal data or other information we collect about you to law enforcement in response to a valid subpoena, court order, warrant, or similar governmental order, or when we believe in good faith that disclosure is reasonably necessary to protect our property or rights, or those of third parties or the public at large.

10.2 In complying with court orders and similar legal processes, Benchmark strives for transparency. When permitted, we will make a reasonable effort to notify users of any disclosure of their information, unless we are prohibited by law or court order from doing so, or in rare, exigent circumstances.

HOW CAN I ACCESS MY OWN PERSONAL INFORMATION?

If you’re already a user, you may access, update, alter, or delete your basic user profile information by editing your user profile or contacting us.

Under certain circumstances, where you are a citizen of the European Union or UK, you have rights under data protection laws in relation to your personal data under GDPR.

You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law.
Please note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

Where you exercise one of your rights, we may need to request specific information from you to help us confirm your identity and ensure your right to exercise such rights. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

DATA RETENTION AND DELETION

Personal Data Generally

12.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

12.2 To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

12.3 We will keep your personal data for the term you have consented to, the contracted term between us where there is a legitimate interest for us to remain in contact with you, or for the legally required period, whichever is the longest.

12.4 By law we have to keep basic information about any of our customers (including contact, identity, financial and transaction data) for six years after you cease being a customer for tax purposes. For the purposes of contract administration, we will also store all data as long as the contract you have placed through us endures and for the six year limitation period thereafter in case you raise any claims in relation to any Services you have purchased from us. This section does not apply to your personal data or Platform Data.

12.5 In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. Benchmark will retain personal data on your behalf whilst either a) valid grounds for processing exist; or b) a maximum of 6 months following termination of your the Software user account (excluding Platform Data as noted below).

12.6 If you would like to cancel your the Software user account and initiate deletion of your personal data, you may do so by contacting us at info@benchmarksports.co.uk. As above, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, maintain security, and enforce our agreements, but barring legal requirements, the timeframe above will be observed for deletion.

Platform Data

12.7 We will endeavour to delete any Platform Data no later than 30 days after your account being terminated, or you deleting such Platform Data using your account. This is to synchronise deletion of such Platform Data with our annual data deletion cycles, and to facilitate the potential provision of a service to you (as our customer) that may permit the restoration of your account, or of accidentally deleted Platform Data, upon request and for payment of a fee. You should not that this is not guaranteed, and that Platform Data may be, irrevocably, deleted more quickly.

This does not include any Platform Data related to any safeguarding issue or other report which may give rise to any legal proceedings, which we may keep indefinitely, for as long as we have a reason to do so in connection with any reported safeguarding flag or complaint.

HOW DO YOU COMMUNICATE WITH USERS?

13.1 We will use your email address to communicate with you, if you’ve given us the OK, and only for the reasons you’ve permitted. Emails by default are not disclosed with other users. This will not change how we contact you, as we always utilise your primary email address.

13.2 Depending on your email settings, Benchmark may occasionally send notification emails about new features, requests for feedback, important policy changes, or to offer customer support. We also send marketing emails, including ones featuring, services and products offered by our commercial partners, but only with your consent. There’s an unsubscribe link located at the bottom of each of the emails we send you.

13.3 Our emails might contain a pixel tag, which is a small, clear image that can tell us whether or not you have opened an email and what your IP address is. We use this pixel tag to make our email more effective for you and to make sure we’re not sending you unwanted email. If you prefer not to receive pixel tags, please opt out of marketing emails.

WILL YOUR PRIVACY POLICY CHANGE?

If there are material changes to this policy or in how we use your personal data, we will prominently post such changes prior to implementing the change. We encourage you to periodically review this policy to be informed of how we are collecting and using your information.

We keep this policy under regular review, for example, to reflect changing business circumstances and legal developments.

Although most changes are likely to be minor, it may change and if it does, these changes will be posted on this page and, where appropriate, notified to you when you next log on to use the Software. Otherwise, any changes shall be applicable without further notice.

This version one of this policy was last updated on February 2026 and historic versions can be obtained by contacting us.

HOW CAN I CONTACT BENCHMARK?

Questions regarding our Privacy Policy or information practices should be directed to us via one of the contact methods that we provide.

INFORMATION FOR USERS IN CERTAIN JURISDICTIONS

Additional information for California residents only:

With regard to personal information of California residents, in addition to the information already provided in the sections above, the following additional section of this Privacy Statement also applies to you.

This section of the Privacy Statement does not address or apply to:

Our handling of personal information which is exempt under section 1798.145 of the California Consumer Privacy Act 2018 (CCPA); or
Personal information we collect about employees, contractors or job applicants or other individuals who are not California residents; or
Personal information we collect about persons acting in their capacity as representatives (B2B contacts) of our customers, prospective customers, suppliers and other businesses we conduct business with to the extent that we use this personal information only in the context of conducting our business relationship with their respective business.

Under the CCPA you have the right to:

request that we disclose the categories of your personal information that we have collected, used, disclosed and sold (if applicable) in the 12 months prior to your request as well as the categories of sources of such personal information within the last 12 months prior to your request
request that we delete your personal information and we will respond to verifiable requests to do so;
non-discriminatory treatment for the exercise of any of your data protection rights;
access your personal information in a portable and to the extent, technically feasible, readily usable format that allows you to transmit this information to others without hindrance;
opt-out of the sale of your personal information.

Please note that we do not sell Personal Information collected about you as defined by the California Consumer Privacy Act.

We may share or disclose Personal Information to third parties, service providers and business partners or allow them to collect Personal Information from our Websites and Services. This might occur only in in case that third parties, service providers and business partners have entered into a contractual relationship with us that ensures high level of Personal Information protection and facilitates compliance with applicable laws and regulations. If you would like to learn about “business purposes” for which we disclose personal information as well as categories of personal information disclosed, please refer to the other sections of this policy.

California residents may submit a request to disclose or a request to delete by contacting us in the method described in the “How can I contact Benchmark” section. Please note that we may need to verify your identity and place of residence before complying with your request.

Additional information for Canadian residents

In addition to the methods mentioned in “How can I contact Benchmark” section above, you can also subscribe, manage your email settings and unsubscribe from marketing communications by using the unsubscribe link in any marketing communications we send you.

SCHEDULE 1 – GENERAL COOKIES AND OTHER TECHNOLOGIES POLICY FOR THE WEBSITES AND WEB APP

WHAT SPECIFIC TECHNICAL DATA DO BENCHMARK COLLECT?

1.1 Benchmark collects and analyses traffic by keeping track of the IP addresses of our visitors and by collecting log file information. Your IP address is a number that is automatically assigned to the computer that you are using by your Internet service provider (ISP) or by another organisation. An IP address, by itself, cannot identify you personally (unless you are logged in whilst using our sites). However, when combined with other information, your IP address can be used to identify the computer you are using. In addition, Benchmark may use your IP address to estimate your geographic location.

1.2 Our websites use “cookies” and similar technologies, including HTML5 local storage on our websites and when providing the Software. A cookie is a file stored on your device that may be used to identify an individual as a unique user by storing certain personal preferences and user data. Benchmark uses cookies and other technologies to identify your device, identify authorised users of the Benchmark service, track affiliate referrals, complete online purchases through Benchmark’s billing system, and similar Website monitoring activities.

1.3 Benchmark may also use web beacons, small graphic images or other web programming code (also known as “1×1 GIFs” or “clear GIFs”), which may be included in our web pages and email messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to our websites, to monitor how users navigate our websites, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.

1.4 Benchmark may also use embedded scripts on our websites and in connection with the provision of its Services. “Embedded scripts” are programming code designed to collect information about your interactions with a website, such as the links you click on, and may assist our customers in providing us with information used to provide the Software. The code is temporarily downloaded onto your device from our web server, our customer’s web server, or a third party service provider, is active only while you are connected to our websites containing the embedded script, and is deactivated or deleted thereafter.

1.5 Your web browser automatically sends information to every website you visit, including ours. For example, our server logs may receive and record information such as the pages you access on our websites, referring URLs, your browser type, your operating system, the date and time of your visit, and the duration of your visit to each page.

1.6 Log file information may also include a user agent string, a series of characters automatically sent with your Internet requests that provide information necessary for smooth Internet communications such as the operating system and browser you used. Similar to an IP address, a user agent string, by itself, does not identify you personally. However, when combined with other information, a user agent string might be used to identify the computer originating a message.

1.7 Benchmark may also request access to or otherwise receive information about your device location when you access our websites. Your location data may be based on your IP address. We use location data in connection with providing the Software and to help improve the Software.

1.8 Benchmark may assign your computer or mobile device a unique identification number (Unique ID) based on log file information when you access our websites Benchmark may set a cookie on your device containing, amongst other things, the device’s Unique ID. Benchmark uses information generated from the Unique ID for purposes of improving our Services, primarily our ability to detect fraud. Benchmark does not share the Unique ID or any associated data with unaffiliated third parties.

WHAT COOKIES / TRACKING CODE ARE USED BY BENCHMARK?

2.1 Cookies

2.1.1 Benchmark uses cookies to make interactions with our service easy and meaningful. We use cookies (and similar technologies, like HTML5 local storage) to keep you logged in, remember your preferences, and provide information for future development of Benchmark.

2.1.2 A cookie is a small piece of text that our web server stores on your computer or mobile device, which your browser sends to us when you return to our site. Cookies do not necessarily identify you if you are merely visiting Benchmark; however, a cookie may store a unique identifier for each logged in user. The cookies Benchmark sets are essential for the operation of our websites, or are used for performance or functionality. By using our website, you agree that we can place these types of cookies on your computer or device. We will only use non-essential cookies with your consent where required by law. If you disable your browser or device’s ability to accept cookies, you will not be able to log in or use Benchmark’s services.

2.2 Google Analytics

2.2.1 We use Google Analytics as a third party tracking service, but we don’t use it to track you individually or collect your personal data. We use Google Analytics to collect information about how our website performs and how our users, in general, navigate through and use Benchmark. This helps us evaluate our users’ use of Benchmark; compile statistical reports on activity; and improve our content and website performance.

2.2.2 Google Analytics gathers certain simple, non-personally identifying information over time, such as your IP address, browser type, internet service provider, referring and exit pages, time stamp, and similar data about your use of Benchmark. We do not link this information to any of your personal information such as your user name.

2.2.3 Benchmark will not, nor will we allow any third party to, use the Google Analytics tool to track our users individually; collect any personal data other than IP address; or correlate your IP address with your identity. Google provides further information about its own privacy practices and offers a browser add-on to opt out of Google Analytics tracking.

2.2.4 Certain pages on our site may set other third party cookies. For example, we may embed content, such as videos, from another site that sets a cookie. While we try to minimise these third party cookies, we can’t always control what cookies this third party content sets.

2.3 Tracking

2.3.1 “Do Not Track” is a privacy preference you can set in your browser if you do not want online services to collect and share certain kinds of information about your online activity from third party tracking services. We do not track your online browsing activity on other online services over time and we do not permit third-party services to track your activity on our site beyond our basic Google Analytics tracking, which you may opt out of. Because we do not share this kind of data with third party services or permit this kind of third party data collection on Benchmark for any of our users, and we do not track our users on third-party websites ourselves, we do not need to respond differently to an individual browser’s Do Not Track setting.

2.3.2 If you are interested in turning on your browser’s privacy and Do Not Track settings, the Do Not Track website has browser-specific instructions.

2.3.3 Please see our section on email communication to learn about our use of pixel tags in marketing emails.

WHAT COOKIES / TRACKING CODE ARE USED BY THIRD PARTIES?

We use a number of third-party service providers whose software and services are integrated into our Service (for example, to send emails, analyse traffic, process payments, etc.), and with whom your data might be shared as part of using our websites. These third-party providers may use cookies or similar technologies in accordance with their own privacy and cookie policies. We have provided links to the relevant policies for your reference (please note these may be updated by those providers from time to time). Below is a non-exhaustive list of key third-party services we use, their purpose, and how they use cookies or tracking data:

Third-Party Service	Purpose	Use of Cookies/Tracking	Privacy/Cookie Policy
Postmark	Transactional email delivery (automated service emails, notifications)	No cookies on our site (uses email open tracking pixel only)	Postmark Cookie Policy
Mailchimp (Intuit)	Marketing email platform (only if you’ve opted in)	No cookies on our site (uses email pixels to track opens/clicks)	Mailchimp Cookie Statement
Google Firebase Analytics	Analytics for site usage (traffic, navigation, performance), data hosted in EU	Yes – analytics cookies/local storage to collect usage data (no personal info)	https://policies.google.com/privacy
Google Firebase Hosting & Storage	Application hosting, databases, file storage (infrastructure)	Possibly technical cookies for infrastructure (e.g. load balancing); no tracking	https://policies.google.com/privacy
Stripe	Payment processing (credit/debit card transactions)	Yes – sets cookies/identifiers for fraud prevention & session (strictly necessary)	Stripe Cookies Policy
Anthropic (AI services)	AI-driven features within our Service (in-session assistance)	No cookies – processes user-provided content during session for AI responses	https://www.anthropic.com/privacy
Instagram Login	Social login option (use your Instagram account to log in)	Yes – Instagram may use existing cookies/tokens to authenticate (no new cookies from us)	Instagram Data Policy
LinkedIn Login	Social login option (use your LinkedIn account)	Yes – LinkedIn may set an auth cookie to recognize your login (no cookies stored by us)	https://www.linkedin.com/legal/privacy-policy

SCHEDULE 2 – THE MOBILE APP – COOKIES AND OTHER TECHNOLOGIES POLICY

WHAT SPECIFIC TECHNICAL DATA DOES OUR SERVICE COLLECT?

1.1 Our Service collects and analyses traffic by keeping track of the IP addresses of our visitors and by collecting log file information. Your IP address is a number that is automatically assigned to the computer that you are using by your Internet service provider (ISP) or by another organisation. An IP address, by itself, cannot identify you personally (unless you are logged in whilst using our sites). However, when combined with other information, your IP address can be used to identify the computer you are using. In addition, our Service may use your IP address to estimate your geographic location.

1.2 Our websites use “cookies” and similar technologies, including HTML5 local storage on our websites and when providing our Service. A cookie is a file stored on your device that may be used to identify an individual as a unique user by storing certain personal preferences and user data. our Service uses cookies and other technologies to identify your device, identify authorised users of our Service, track affiliate referrals, complete online purchases through our Service’s billing system, and similar Website monitoring activities.

1.3 Our Service may also use web beacons, small graphic images or other web programming code (also known as “1×1 GIFs” or “clear GIFs”), which may be included in our web pages and email messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to our websites, to monitor how users navigate our websites, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.

1.4 Our Service may also use embedded scripts on our websites and in connection with the provision of our Service. “Embedded scripts” are programming code designed to collect information about your interactions with a website, such as the links you click on, and may assist our customers in providing us with information used to provide our Service. The code is temporarily downloaded onto your device from our web server, our customer’s web server, or a third party service provider, is active only while you are connected to our websites containing the embedded script, and is deactivated or deleted thereafter.

1.7 OUR SERVICE may assign your computer or mobile device a unique identification number (Unique ID) based on log file information when you access our websites our Service may set a cookie on your device containing, amongst other things, the device’s Unique ID. our Service uses information generated from the Unique ID for purposes of improving our Services, primarily our ability to detect fraud. our Service does not share the Unique ID or any associated data with unaffiliated third parties.

WHAT COOKIES / TRACKING CODE ARE USED BY our Service?

2.1 Cookies

2.1.1 Our Service uses cookies to make interactions with our service easy and meaningful. We use cookies (and similar technologies, like HTML5 local storage) to keep you logged in, remember your preferences, and provide information for future development of our Service.

2.1.2 A cookie is a small piece of text that our web server stores on your computer or mobile device, which your browser sends to us when you return to our site. Cookies do not necessarily identify you if you are merely visiting our Service; however, a cookie may store a unique identifier for each logged in user. The cookies our Service sets are essential for the operation of our websites, or are used for performance or functionality. By using our Service, you agree that we can place these types of cookies on your computer or device. If you disable your browser or device’s ability to accept cookies, you will not be able to log in or use our Service.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our Service. These essential cookies are always enabled because our Service won’t work properly without them. They include, for example, cookies that enable you to log into secure areas of our Service, use a shopping cart or make use of e-billing services. You can switch off these cookies in your browser settings but you may then not be able to access all or parts of our Service.

Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our Service when they are using it. This helps us to improve the way our Service works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our Service. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our Service, the pages you have visited and the links you have followed. We will use this information to make our Service and the advertising displayed on it more relevant to your interests.

2.2 Tracking

2.2.1 Because our mobile app does not track your activity across other companies’ apps or websites over time, and we do not allow third parties to do so through our app beyond basic analytics (which you can opt out of), our app (like our website) does not respond differently to a DNT signal. We do not share data that would qualify as “tracking” for cross-site behavioural advertising, and we do not track our users on third-party apps or websites.

2.2.2 If you are interested in adjusting your privacy settings, most web browsers and mobile operating systems offer options to limit tracking and/or reset advertising identifiers. Please refer to your device’s help documentation for instructions (for example, enabling a “Limit Ad Tracking” setting on iOS or Android to restrict certain types of data collection).

2.2.3 Please see our section on email communication to learn about our use of pixel tags in marketing emails (which may be relevant if you receive marketing communications related to the app).

WHAT COOKIES / TRACKING CODE ARE USED BY THIRD PARTIES?

Below is a non-exhaustive list of critical third-party service providers whose software or services we use in providing the mobile app (and the overall Service), and with whom you might interact through the app. These third-party providers may use cookies or similar tracking technologies under their own policies. We encourage you to review their privacy and cookie policies (linked below) for details, as they may be updated from time to time. The table outlines the key third-party services, their purpose in our app, and how they use cookies or similar data:

Third-Party Service	Purpose	Use of Cookies/Tracking	Privacy/Cookie Policy
Postmark	Transactional email delivery (automated service emails, notifications)	No cookies on our site (uses email open tracking pixel only)	Postmark Cookie Policy
Mailchimp (Intuit)	Marketing email platform (only if you’ve opted in)	No cookies on our site (uses email pixels to track opens/clicks)	Mailchimp Cookie Statement
Google Firebase Analytics	Analytics for site usage (traffic, navigation, performance), data hosted in EU	Yes – analytics cookies/local storage to collect usage data (no personal info)	https://policies.google.com/privacy
Google Firebase Hosting & Storage	Application hosting, databases, file storage (infrastructure)	Possibly technical cookies for infrastructure (e.g. load balancing); no tracking	https://policies.google.com/privacy
Stripe	Payment processing (credit/debit card transactions)	Yes – sets cookies/identifiers for fraud prevention & session (strictly necessary)	Stripe Cookies Policy
Anthropic (AI services)	AI-driven features within our Service (in-session assistance)	No cookies – processes user-provided content during session for AI responses	https://www.anthropic.com/privacy
Instagram Login	Social login option (use your Instagram account to log in)	Yes – Instagram may use existing cookies/tokens to authenticate (no new cookies from us)	Instagram Data Policy
LinkedIn Login	Social login option (use your LinkedIn account)	Yes – LinkedIn may set an auth cookie to recognize your login (no cookies stored by us)	https://www.linkedin.com/legal/privacy-policy