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Privacy Policy

1. Introduction

Welcome to Benchmark Sports. This policy explains how we collect, use, store, and share your information when you use our app, platform, or website.

2. Data Controller

Benchmark Sports is the data controller. For any queries about your data or this policy, please contact us at:
Brian Conway bconway13@qub.ac.uk

3. What Information We Collect

  • Automatically collected analytics data via GA4: anonymised IP-based location data, device/browser information, session duration, interactions, and event data.
  • Identifiers: first-party cookies or device identifiers (e.g., GA4’s _ga client ID).
  • Enquiries & email submissions: If you contact us via email, contact form, or other submission channels, we collect the personal data you provide (e.g., name, email address, phone number, and enquiry details).

4. How We Use This Information

  • GA4 analytics: to understand user behaviour and improve our app, website, and platform.
  • Enquiries & email submissions: to respond to your questions, provide support, process service requests, and maintain records of our communications.
  • For enquiries and email submissions: processing is based on legitimate interest (to respond to your request) or contractual necessity (if related to a service agreement).
  • For marketing communications: we rely on your explicit consent, which can be withdrawn at any time.
  • For GA4: processing is based on consent provided via our cookie/consent banner.

6. Data Retention

  • Enquiries & emails: stored for as long as necessary to process your request and to comply with business, legal, or regulatory obligations (typically up to 12–24 months).
  • Analytics data: retained according to GA4’s configurable data retention settings.

7. Data Sharing

  • We do not sell your enquiry or email data.
  • Enquiry data may be shared internally with staff or service providers strictly for handling your request.
  • Analytics data is shared with Google as our processor (see GA4 section above).

8. Your Rights

As per UK GDPR and related laws, you have the right to:

  • Access, correct, or delete your personal data
  • Withdraw consent at any time
  • Restrict or object to processing
  • Request that we stop using your data for marketing
  • File a complaint with the ICO (Information Commissioner’s Office)

9. Cookies

We use GA4-related cookies to analyse usage. You can manage preferences via our consent banner or your browser settings.

10. Policy Updates

We may update this policy. The “Last updated” date reflects changes.

11. Contact

If you have questions about your data, enquiries, or email submissions, please contact us at:
Brian Conway bconway13@qub.ac.uk